The Coca-Cola Scholars Program Scholarship. The Coca-Cola Scholars Program scholarship is an achievement-based scholarship awarded to graduating high school seniors. Students are recognized for their capacity to lead and serve, as well as their commitment to making a significant impact on their schools and communities. With the 32nd class in 2020, the Foundation has provided over 6,300 Coca-Cola Scholars with more than $72 million in educational support. 150 Coca-Cola Scholars are selected each year to receive this $20,000 scholarship. Our application is open! High school seniors can apply here.